Marketing & Advertising Law Free Solution for Students Click Now

Question: Discuss about the marketing advertising law. Answer: Introduction The modern businesses demand high magnitude of market engagement through the means of advertising and marketing. Seldom, does a business stand a chance, if the proper provision of Marketing and advertising are not put in the perfect slot prior to the reach of the larger market. As with the global observance on the campaigns and marketing efforts, it is estimated that significant amount of the drastic environmental effects caused through the extensive methods used in Marketing. Marketing is essential for the growth and the penetration of the products but it has created immense problem for the environment and the same has been put to debate over and over again. However, the regional influences have been the prime factor that has emerged as the guiding factor in the recent times. This can be best cited with an example and to provide an apt example the Australian Consumer Law will be taken into consideration and Kmart Corp will be discussed. Australian Consumer Law The Australian Consumer Law is legislation for consumer protection that commenced from January 2011. Unlike the United States, the Australian law has the strict venture in the consumer domain, S18 ACL, comprised in Schedule 2 of the act, prohibits the conduct by the corporation in the trade that has misleading or deceptive information. Moreover, recent advertisement efforts have been reviving on the issues that portray larger and provocative inputs through the marketing means worldwide (Intini Kuhtz, 2010). Hence, the Australian laws have been one of the better fronts in dealing with the issues. It has been noted that Green Marketing came into existence in the 1980s and 1990s when the Government and regulatory bodies were being more open to the exploitation of freedom of reduced coverage on Marketing regulations. Plans, tools, and inspiration branding on a sustainable note are the new rules for Green Marketing (Angelos et. al, 2011). Hence, the needs of the global reference to deal with such efforts are proving more rapid since more companies are gauging on the marketing options all around the world. Example Kmart Corp. had advertised biodegradable American paper plates wheresas, Tender Corp. had advertised biodegradable wet wipes for Bath, and Dyna-E had represented its towels as biodegradable product in the market. The factors were found to be untrue in later contexts of the marketing efforts by the companies. The factors were could not be found genuine and it was just to enhance the image of the product in the market. Though actions were taken, the larger vagueness of the infrastructure was visible. One of the other examples that depict the manifestation of Marketing Machines can be seen in contemporary campaigning in the United States of Reverend Billy and his backing up of the choir of the church of Stop Shopping. Using theater nonviolent direct action, and the protests of every kind, Bill Talen became a Public figure (Angelos et. al, 2011). The fallacy of the whole incident is the lack of focus on the marketing objectives as perceived of the campaigning efforts. However, few of the governmental effort has been the highlights worldwide to inhibit and control such kind of irrelevant and deviated outcome of Marketing., For instance, Certification was one of the primary projection of law that was made mandatory in certain countries followed by many more countries , especially in Europe. Certification is a market-based tool for and social and environmental change and is dependent upon companies and consumers sharing the common values and goals articulated in certification standards and guidelines (Johansson, 2002). As with the statement that defines the certification attribute, it is evident that all the marketing efforts are exposed to a certain degree of sophistication mainly that arises due to non-compliant groups involved in the production and circulation of marketing methods. Need and issue of Marketing and Advertisements Hence, the need of renewing and remaking the advertisements does not aid the environmental development that is the primary aim of the whole reformation pact being put forward. Green innovation can be specifically segregated into green products, as well as processes that include technological innovation that are reverent for the designing of green products, utilizing the energy efficient, recycling of waste, and technological parameters to avert the pollution (Chen, 2006). As observed, it is recommendable that the companies should undertake products and processes innovation to lessen the influence of the product and services on the environment (Intini Kuhtz, 2010). Green innovation is a big landmark and is highly recommended so that it provides immense stability to the overall business. The major issue that arises from the contextual references to the varied cases of malignity in the implication of Marketing efforts has put more reverence to the role of Government in the regulation of activities which otherwise has no effective regulatory norms. The government should Green advertising should be used by the government for promotion of the concept of green environment to enhance the awareness level so that environment can be protected. the environment (Nick, 2010). Hence, the need for an extra edge of reverence from the authorities is indeed the need of the time. It aims to provide development and balanced growth. Regulatory push is vastly needed to ensure that the results do not deviate and the companies follow the rules with proper reverence (Nick, 2010). Green Marketing Case Laws The landmark efforts that cover all scenario of product management, the performance and influences have been shown that the innovation of green product has positive effect on the performance of the firm and competitive capability (Paulette, 2005). On the contrary to the statement, the Private organizations generally tend to be profit driven and lack of primary regulatory methods fail to control the initial sections of companies and corporation , where the process of regulation could be yielding. But as with positive aspects portrayed, there are good chances of the awareness campaign by the authoritative agencies could be successful in implementation in the larger scope of Green Marketing. The government can implement the strategy of green advertising to enhance the concept of green environment in the context of environment protection (Abd Rahim, Ahmad Zukni, Ahmad, Lyndon, 2012).Especially in cases of multi-national companies who might spread all over but fails to cope with the inte gral part of laws that operate in each of countries under the reference. However, the introduction of Australian Consumer Law in 2011 has led to protection of consumer in Australia under one roof. Section 18 of ACL has replaced section 52 TPA. From the organizational point of view, there are not many negative influences that inhibit the growth aspects of the product or the company, since there is more international recognition and attributes that reside with Green Marketing. The firms can thereby enhance the inclusive performance of the environmental and total efficiency of the business by implementing the standard clause of ISO 14001 EMS. Amongst the benefits are perceived are; enhance the strong corporate image, reduce waste, minimization of costs, increasing satisfaction of the customer, enhancing productivity, enhanced goodwill, increased market share, and overall profitability.( Fotopoulos, Kafetzopoulos, 2011). Hence, it is evident that the laws in place are the only process of the conveyance of the rightful attributes with Green Marketing. It was held in the case of Taco Co vs. Taco Bell that conduct needs to be determined and tested to ascertain whether it is misleading or deceptive. It is noticeable that marketin g depends on the parameters of regional importance and the local governments should be active in the guidance through a corrective manner. Though, the vague operating efforts of Marketing with multinationals and conglomerates have been one of the larger issues that are uncontrollable with initial effects. These are escalated due to the various inclusive parameters that are either comprised of the reorganizations or the regulatory bodies that fail to efficiently include the transitional efforts. Another apt example is the case of ACCC vs. Charishma Mohini Wickremesesinghe Seneviratne where step was taken against Sevens International Ltd because of misleading concept under section 52 after the company advertised a fact that Safety Nature nappy were 100% biodegradable. However, it is noticeable that supported aspects of the green products, methods, as well as services have become major strategies of the business that are influenced by the factors of competitive issues and requirements of the customer (Posmas et. al, 2011). Hence, there are obvious reasons for successful implementation of the process if taken actively by the government and related bodies. Conclusion However, the larger observance of the need of law is just because, the current infrastructure does not put the emphasis on Environmental responsibility to all the organizations that operate around the world. Rather, much of the government regulations are limited to industries and other kinds of reserves. Hence, the only propaganda is awareness since there are more factors involved that do not directly come under the scope of governance. Green innovation is chiefly responsible for the development of a new product (Grundey Zaharia, 2008). The strength of the global competition and alterations in the preferences of the consumer based on greener prerogatives force the need of new product development that refers the development of green product. Thereafter environmental new product development (ENPD) is initiated that gather the issues of the environment into the design of the product (Shel,2013). Thus, re-designing products that are existing by utilizing the natural resources, productio n parameters, materials, and other disposables, with the goal to lessen the affect on environments can even be tagged as a green product. On the Contrary, the use of the term eco-design while providing explanation of the product is that to stress minimized Environmental influences without the compromise on the product criterions, like the quality and inclusive performance. (Shel, 2013). Hence, conclusively, there are collateral benefits from Green Marketing that are not being put forward , but the prospects remain with laws that could drive the need for an effective practical approach to the Environmental challenges being faced in the planet today. References Angelos L. Psomas, Christos V. Fotopoulos, Dimitrios P. K. (2011). Motives, difficulties and benefits in implementing the ISO 14001 Environmental Management System. Management of Environmental Quality: An International Journal, 22(4), 502 - 521 Belz F., Peattie K. (2009). Sustainability Marketing: A Global Perspective. John Wiley Sons Chen, Y., Lai, S., Wen, C. (2006). The Influence of Green Innovation Performance on Corporate Advantage in Taiwan. Journal of Business Ethics, 67(4), 331-339 Grundey, D. and Zaharia, R.M. (2008). Sustainable incentives in marketing and strategic greening: the cases of Lithuania and Romania Baltic. Journal on Sustainability, 14(2), 130 143 Intini, F. and Kuhtz, S. (2010). Recycling in buildings: an LCA case study of a thermal insulation panel made of polyester fiber, recycled from post-consumer PET bottles. International Journal of Life Cycle Assessment, 12(6), 122-141 Johansson, G. (2002). Success factors for integration of ecodesign in product development. A review of state of the art. Environmental Management and Health Levinson, J.C Horowitz, S. (2010). Guerrilla Marketing Goes Green. John Wiley Sons Nick R. (2010). The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding. Retrieved June 5 2016, Paulette T. (2005). How to Market Goods As Environmentally Friendly. Retrieved June 5 2016, Psomas, E. L., Fotopoulos, C. V, Kafetzopoulos, D. P. (2011). Motives, difficulties and benefits in implementing the ISO 14001 Environmental Management System. Management of Environmental Quality: An International Journal, 22(4), 112-132 Shel H . (2013). Marcal Rebrand Lets the World Know That It's Always Been , Green.

Essay Sample - What Is A Free Download Sample Essay?

Essay Sample - What Is A Free Download Sample Essay?There are lots of benefits that a student can have from a free download sample essay. This type of essay can help students have good academic performance in various areas of their studies and it is also an important part of university entrance exam.It is also very important for a student to have proper grades on their university entrance examination. This can help them get their rightful place at university. A free download sample essay is available on different websites and these essays are written by professionals who are very much knowledgeable about the subject and are capable of writing interesting essays which are informative.This kind of essay has been proved to be very useful in providing answers to various different questions about different subjects. An exam can also be turned around, if a student has answered all the questions properly. The entire process of taking an exam can be made easy if the student knows how to writ e an intelligent essay.This essay can also be written in good spelling skills. The essay can be very helpful for every student as a good essay is often enough to impress the examiner and one can easily answer many of the questions with the help of a good essay. The essay is an important part of the university entrance examination and it is also considered as a reflection of the academic background of the student.A writing sample of an essay is given for every college admission examination like this and the success of the student is proved when he/she answers to the right question correctly. A good quality essay can help one to stand out among others and this is very much important for students who want to get good marks in their college entrance examination. In fact, a quality written essay can also turn around the entire process of taking the college entrance examination.It can help a student to hone his/her skills in writing a perfect essay very easily. A quality essay will not on ly look good but it can also help to get good marks in one's college entrance examination. The essay should be able to answer the questions very quickly and can also use the power of an essay which is the ability to reflect well on the exam.Essays can also be written which are interactive and can help to make a student to understand the subject better. So, for students who want to have the best possible marks in their college entrance examination then a sample essay can be of great help.

A Runners Guide to Writing

A Runners Guide to Writing Writers, Even though it may cut into your writing time, picking up a running habit can help you become a more motivated, disciplined, and well-paid writer. Heres my advice for running and writing: 1. Just thinking about it doesnt get you anywhere. With both running and writing, you have to actually do the work, and not just think Boy, I should really do some work today. In both running and writing, its easier to keep up your pace and good habits when youve got plenty of momentum. If you need a little help getting started, Fitness Magazines Running 101  guide is a great place for beginning runners to get their bearings. 2. Consistent work is required to make progress. You are never going to beat any personal bests when it comes to running speed unless you run on a regular basis. Likewise, you arent going to finish that novel without putting in regular effort. If you go too long between sessions, itll almost feel like you have to start from scratch. 3. It doesnt have to be a solo pursuit. Some athletes prefer to run alone, but others prefer to run with a group. Likewise, while writing does require some degree of isolation, you can find the support you need to keep you motivated through social connections. Try doing a work-in-progress readings at your local bookstore, or workshopping your piece with a local writers group. 4. Youll hurt yourself if you go at it too hard. Run too long or too hard, and youll risk an injury. Carpal tunnel jokes aside, this applies to writers as well, who can burn themselves out when working under a tight deadline. Even marathon runners take a break the day after a race: If you can bang out 40 pages in one day, thats awesome, but give your brain (and your fingers) some time to recuperate afterwards. 5. Do it, rain or shine. Once you have a streak going, you wont want to break it. A little rain shouldnt stop you from running, and it will even make you feel happy on a dreary day. Likewise, forcing yourself to write a page or two on a day when you mental weather is a bit gloomy is a great way to feel like youre in control of your future as a writer. Once youve developed discipline, its almost like the work does itself. Ill always remember the day I went out on a casual jog, looked down at my phone, and saw Id run a 10k without even trying to. Likewise, with disciplined writing habits inspired Picked up a running habit? Write about your experiences for one of these fitness magazines: Runners World Submission Guidelines TrailRunner Magazine Submission Guidelines Canadian Running Submission Guidelines Womens Running Submission Guidelines Womens Adventure Submission Guidelines

Why Do Most Humans Seek Beauty Essay Essay Example

Why Do Most Humans Seek Beauty Essay Essay Example Why Do Most Humans Seek Beauty Essay Essay Why Do Most Humans Seek Beauty Essay Essay Why most worlds seek beauty is every bit interesting as it is deep. In order to contemplate why most worlds seek beauty. I had to look at what is â€Å"beauty† . To inquire what is beauty. I had to look where beauty can be found. After reflecting on this very inquiry. I found in my thought that beauty could be found in every individual thing that exists. by at least person. Not merely on a physical plane but besides on a non-physical plane. Could I be so bold as to state that beauty is what people refer to as God. or all that is. and that people seek God or â€Å"beauty† to happen significance or confirmation of their very being? Although many can hold on certain things as being beautiful. beauty is genuinely in the oculus of the perceiver. If what is beautiful to one may non be beautiful to another so beauty can be described as an sentiment. One can hold an sentiment and another can hold. nevertheless. both are sentiment. So what is beauty? How and why do worlds seek beauty? If I can easy come to a decision that beauty is every bit single as we are human. Then I had to inquire myself how do we see beauty. Is it experienced through our sense of sight? We experience a beach. or mountain as being a beautiful thing we are looking at. Yet the reply is non so simple. Why is that beach or mountain beautiful? What about the things that happen to us that can be merely as beautiful? I think that when we experience beauty. we experience beauty through all of our senses based on the significance we put behind our thought of its beauty. Does this mean that people seek out that which is meaningful to them and happen that beautiful? In the book â€Å"Catch a Fire† . a life on the life of Bob Marley by Timothy White. I found illustrations of my thought. After Bob Marley recorded and released his first vocal. he spent most of his rewards playing his vocal for three hebdomads in a local nickelodeon until the tradesman removed the vocal because he was ill of listening to it. Bob thought hearing his music on the nickelodeon was beautiful. The tradesman did non see or experience the beauty Bob Marley felt. I can associate to both sides of this coin. I have excessively experienced the beauty in making music and the bang of listening to my music on the wireless. It was genuinely a beautiful thing to me because I had reached a end and that made me experience good. On the other manus. holding been in the music concern. I have been handed many a demo tape. which is a sample of someone’s music. I can state you foremost manus that I felt like that tradesman. I did non see the beauty or experience the same exhilaration as the instrumentalist. To state you the truth. sometimes it was reasonably painful to listen to these. Then I had to make up ones mind how I was traveling to interrupt the intelligence to the instrumentalist that I didn’t portion the beauty in his music. I am certainly many did non portion the beauty I saw in my ain music either. Another illustration from â€Å"Catch a Fire† is Bob Marley’s female parent Cadella. She saw Bob Marley her kid. as beautiful. I think that every female parent in the universe can associate to seeing her kids as beautiful. I can’t think of a more beautiful thing than my kids. Mother’s see the beauty in their kids because they love them unconditionally. Even after the tests and trials of raising your kids. the relationship may alter but the bond does non. No affair what. that beauty neer slices. When you have a kid it is like falling in love like neer earlier. So do we seek beauty to fall in love and the feeling we get from that connexion? We can see that people do seek out beauty in connexion with person or something. One of the most beautiful things in life is to see person that is connected to their passion. whatever that passion is. This beautiful connexion produces the tallness of one’s part to the universe through the action of their love of something and thereby linking or placing with others that portion the same passion or a â€Å"lover† of their plants. Peoples seek beauty and connect with one another. Connection is a basic human demand of all people. conditions it is the connexion with another human being. an art piece. a musical composing. a message. themselves. The list is eternal on the how. why. and what people find a connexion to. The most complete account of why worlds seek beauty could be found in the significance we put behind something taken in by the oculus or head. the feeling we get by seting a significance in a idea or experience that feels good. a linguistic communication that speaks to our psyche that we can place with that can bring forth life-transforming pleasance. We worlds seek beauty because it gives us pleasance and puts us in a province of cloud nine. Seeking beauty is the route to felicity.

Human Resource Management PT 4 Essay Example | Topics and Well Written Essays - 500 words

Human Resource Management PT 4 - Essay Example Secondly it states the functions of the advertised position, this is usually the lengthy part and details what the job really is all about and can be quite particular .The third importance is that it contains attributes that are required for that particular job and provides some of the insights into what kind of work environment an employee is trying to maintain. This part also details any educational or technical requirements that may be desired or important (Philip, 1989). The fourth importance of a job description is that it stipulates clearly particulars on the one to report to and organizational structure. The fifth importance specifies the criteria for evaluation and helps clarify what is really important both for the employee and the organization. The sixth importance helps the employee understand the type and span of compensation including the benefits to be derived from the post and finally the seventh importance is all about physical surroundings and location of the place of work. Apart from the above, job descriptions also assist organizations to better understand the skill base and experience required to improve the victory of the company. They assist in recruiting, hiring, evaluating and possible termination of employees. Job descriptions are valuable because they save time, are useful in aspects of labor management and as crucial references if an applicant, government or employee agency disputes a hiring or some additional employment decis ion (Sharon, 2008). A sample job description of my previous job is that of a registered nurse and is as follows; identification of patient care needs by establishment of personal rapport with possible and real patients and other individuals in a capacity to comprehend care needs. Establishment of a compassionate atmosphere by provision of emotional, spiritual and psychological support to patients, families and friends. Promotion of

Semi-formal report assignment about Physiotherapy Essay

Semi-formal report assignment about Physiotherapy - Essay Example Physiotherapy is now a widely used treatment for many problems and health care areas, which can include orthopedics, neurology, chest, pediatrics, gynecology and geriatrics, nephrology, cancer, sports, post cardiothoracic surgery, general surgery (Burnett, 2006, pp 2 and 3). Through the use of different techniques, physiotherapy aims to improve the functioning of the different malfunctions of the body and help in the recovery processes due to illness or injury (Kumar, 2005, pp 6). The key areas therefore, where physiotherapy is utilized includes prevention of injury from taking place in susceptible individuals, acute care, rehabilitation in various illnesses and injuries, maintenance of functional mobility or best achievable health in at risk patients such as the elderly or patients with chronic illnesses, for patient and carer education, and occupational health respectively (Kumar, 2005, pp 6, Burnett, 2006, pp 4). The type of work leads to many applications of physical therapy. Phy sical therapists may be involved in providing general public information about how to maintain the correct posture or life heavy objects without hurting self. They may be involved in educating pregnant women about how to maintain their body balance and ways to maintain their postures (Burnett, 2006, pp 3 and 4). They are actively involved in caring for a rehabilitation of children with various mental or physical retardations. Providing rehabilitation to patients with various illnesses as mentioned above are also another key area of their services. The locations for carrying out physiotherapy can range from hospitals to rehabilitation centers, to private clinics or home visiting teams respectively. The physiotherapists are able to carry out these treatments through a range of techniques, which include manipulation and massages, exercise, hydrotherapy, vibration, ultrasound, and the use of infrared and ultraviolet radiation respectively (Burnett, 2006, pp 4). BACKGROUND The origins of physiotherapy are uncertain, for methods such as massage and heat therapy was utilized by people for long time to treat various muscular injuries. However, the true scope of physiotherapy probably emerged during the Second World War, where soldiers were the first to experiment the use of it (Kumar, 2005, pp 6). The effectiveness of these methods led to more research and innovation, with the result that physiotherapy gradually came to be known as a separate entity in medical and allied health fields. This led to the creation of first ever diploma and degree programs specific for physical therapy (Kumar, 2005, pp 6). Some claim that the origins of various techniques such as massage therapies and hydrotherapeutics were invented and utilized by the Chinese for as long as 3000 BC (Dreeben-Irimia, 2010, pp 3). Ancient China, India and Greece have been involved in utilizing its various forms and methods for quite some time, as evidenced by their ancient medical texts (Dreeben Irimia, 2010 , pp 3). A common confusion in this regard is the difference between physiotherapy, osteopathy

Difficulties Of Rene Descartes Cogito

Difficulties Of Rene Descartes Cogito The most important contribution of Renà © Descartes in the history of Philosophy is his cogito. In the same way, however, the cogito has also been the most critical problem of his philosophy. This essay will focus more on the difficulties of the cogito. But first, on the side of the cogito: one importance of the cogito is that it is the byproduct of the Method, which is another contribution of Descartes not only in modern philosophy, but also in the field of science. The origination of the cogito from the Methodic Doubt is quite anticipated: all prior knowledge and truths must be erased, unless they are indubitable. In other words, all knowledge and opinions are subjected to examination, whether they can survive the test of doubt. Descartes, having found the fact (or act) of his doubting indubitable, hence maintains the fact that his existence enables his doubting (or thinking) as a clear and distinct idea, and thus the conclusion: Cogito, ergo sum: I think, therefore I am. We understand therefore that the cogito is a product of deduction or inference. However, as I have said, the cogito is quite anticipated. This is because the rules of his Method lay down an algorithm that has a quite predictable result, as if laying down a theore tical step-by-step means to prove something that is already true. The cogito is also considered a product of intuition and not of deduction. However, as far as methods of analysis are concerned, Descartess Method and cogito are valid. Moreover, insofar as the solipsistic argument, the cogito is a rather fair argument. By this, I mean that the cogito is a solipsistic truth, or a belief in the self as only reality or basis of reality. When Descartes has proposed that all knowledge and opinions must be cleared off the mind (or must be brought into doubt), there is still in Descartes the belief that the only thing he can be sure of is that he exists. He cannot deny the fact that he exists, even if the very idea of his being is most accessible via experience (hence, this he must doubt also). Thus if Descartes denies his being in the first place, his cogito will never materialize as a basis for truth. But since Descartes adopts a solipsistic view, he is safe from committing contradiction. To put simply: insofar as the I is concerned (the I, which thinks and doubts), the I exists. Nevertheless, Descartes paradox, which is the cogito itself, is not an absolute oxymoron. By the cogito being a paradox, I mean the self-contradictory problem of the cogito; that is, the problem of which came first: the cogito or the sum. Using the Method of Doubt, the cogito seems to go before the sum, since it is the act of doubting/thinking that came before the conclusion for the act of existence. But in the context of Descartes, it is implied that thinking is actually in the context of being. Now the strength of the cogito argument is that it is a closed argument, relying only on the idea that existence constitutes thinking and thinking reflects existence. It is in these strengths of the cogito, however, that it is also problematic. First is on the solipsistic view. The very problem of the cogito here is the question of reality outside the I. Since Descartes uses himself and only himself in his basis for truth, anything outside himself can be doubtful or false, and thus cannot be a basis for truth. Only the thinking I, thus the human person, can prove and claim ones existence. Thus, the other for the thinking I is doubtful, insofar as the I is concerned. The problem is that Descartes is as if denying the existence of animals, plants and other things, since these things do not and cannot think. Moreover, after proving that he is a thinking thing, the next question that arises is: now how do we establish an edifice of knowledge? Descartes takes emphasis on putting a foundation for knowledge by first using the Method, but forgets how to formulate the next set of algorithm once the Method has been applied. The problem of the solipsistic ar gument of the cogito is that nothing more exists outside the selfs being a thinking thing. It only proves the existence of oneself insofar as the thinking I is concerned, and does not prove the idea and the existence of other things other than the self. Besides, other Is can think of me a mere fiction. In the problem of the solipsistic argument of the cogito, however, the idea of a Perfect Being other than the thinking self exists. Descartes said that since he is cogito (thinking/doubting thing), he is therefore an imperfect being. But since he is imperfect, he has an idea of a perfect thing, which can come only from a Perfect Being, which is God. Nevertheless, nothing more exists outside the thinking self aside from the self itself and God. Now the second weakness of the cogito is in its contradictory problem. Although the cogito (cogito-sum relationship) is a closed argument (like Spinozas freedom-necessity concept); one cannot ignore to question the validity of its argument. In this argument, whether the cogito conditions the sum or the sum conditions the cogito, the idea of existence is still in danger, because it is subject to doubt. The sum (I am) only works for the thinking I, but existence alone cannot prove thinking. Thus what seemed to be a safe closed argument is not free of loopholes at all, because existence in general is not enough to prove thought. Nevertheless, the cogito is concerned for the existence of ones being a res cogitans or thinking thing only. Moreover, that material objects exist because of God is another argument that branched out from the cogito. After concluding that the Supreme Being cannot deceive, Descartes proceeds to concluding that material objects thus also exist. However, this only results to another circular argument: cogito presupposes God, which tells the res cogitans that its ideas come from external objects; but then it is from these external objects that the cogito must doubt first before it realizes that it is a res cogitans, then assume the existence of a Perfect Being. Generally, we find Descartess Method of Doubt and cogito weak. The main premise that we cannot distinguish reality from dream is not even strong enough to be a basis for truth. Although Descartes skepticism is optimistic at finding a certain knowledge that we can know of, still it is rather destructive of the foundation of knowledge that is the objective of his skepticism in the first place. The problem is that Descartes proposes arguments for why everything can be subjected to doubt, such as the dream argument, the deceiving God argument, and the evil demon argument. It is difficult to follow Descartess advice because it is more difficult to prove a negation than proving otherwise (in the case of Descartes proving the negation of knowledge to prove the opposite), since if we convince ourselves with these arguments of Descartes, then we must act and think as if we are experiencing illusions and hallucinations all the time. This is of course difficult for us. In fact one example where we can prove Descartes could probably be right all along that an evil demon is deceiving us (e.g., dwhen something defies the laws of physics) is when we experience a Criss Angel trick. Perhaps we can say that the main problem of Descartess philosophy is both its extreme rationalist and non-rationalist approach. Descratess philosophy is rationalist because it proclaims reason as the only valid criterion for certain knowledge and thus truth. It is non-rationalist, however, in the sense that it somehow forgets other valid functions of the human mind or reason: that is reason as the faculty of mans sentient soul, can, aside from thinking and doubting, imagine, sense and feel.